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Thursday, August 28, 2008

Like an army halting its battle with an opponent on Christmas, John McCain offers congratulations in an ad airing tonight during his speech:

Superficially, it seems gentlemanly. He should be credited with the gesture, and not trying to step on tonight's historic moment (on TV, anyway).

But a few things strike me.

One, his campaign tried to steal part of the news cycle with an ad that, at the end of the day, didn't amount to much:
Well, Mika, this is a historic ad. I think this is the first of its kind. Senator McCain is going to speak direct to camera to Barack Obama. I’m not going to give away many more details than that. But suffice to say it’s going to be a very exciting ad, and I think it’s going to get a lot of attention.

No, it won't. It'll get as much attention as the annual presidential call to the Super Bowl-winning quarterback. "McCain congratulated Obama in an ad today - here it is..." Whoop-dee-doo. Plus, it has a one-day cycle (and that's if the media that'd been duped into thinking it was something historic isn't ticked off) - hardly something I think is worth investing campaign dollars in. (I guess he's spending the last of his primary money while he still can, before he's officially nominated and is beholden to public money.) It's nice, but I hardly think it'll get anyone to vote for McCain.

Secondly, it's kind of a setup. If Obama doesn't do another ad congratulating him next week, the media will take notice. If he does, it's a response and the media will spin that. Around and around we go.

Third, McCain also released this today. So any notion that he's truly laying down the sword today is horseshit.

And lastly, considering McCain voted repeatedly against the Martin Luther King, Jr. holiday and his state vehemently opposed it (along with New Hampshire), shouldn't we be taking this with a grain of salt?


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